Ask the sponsor for a specific amount of money. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Some features will have numerous benefits. Find a class thats easy on consumables and where cars are affordable. Do people regularly gravitate towards you for some reason or other? The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Instagram is a powerful platform for building a following and promoting your racing brand. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). If you cant think of anything to say or ask, consider whether the prospect is right for you. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. E@!Euq[dIV%ehJQ5$ Thanks, Hopeless Tuner. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. How to Write a Sponsorship Letter. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Create a two-way relationship with your audience. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. These are generally labor services vs paying cash or parts. Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS but you surely wont be walking away with a heavier wallet. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Dont feel like you need to include a shiny proposal document in the first instance. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. It is a document that seeks help from sponsors to help them with their racing careers. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Available on your favorite podcast player. You need to show up to a potential sponsor with a persuasive, well thought out plan. Once you get the sponsorship agreement wrapped up, the real work has only begun. Race Car Sponsorship Agreement Template. Your almost there! If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Racing cars is a very expensive pastime. But remember, a great proposal is about so much more than an attractive design. PDF Race Car Sponsorship Proposal Template The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. s !1A"3Qa5RSTrt#$2BqUb 0000000016 00000 n 0000000516 00000 n Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. industry, as well as actionable expert tips to help you stay ahead of the curve. You can customize the colors to match your company's brand. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Sponsorship is not charity. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. The kind a marketing agency might present to a client they want to get on board. Our team becomes an extension of the marketing department of our sponsoring corporations or . The Complete Guide to Motorsport Sponsorship - Racing Mentor All sponsors are encouraged to attend racing events. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Fast Feb is back but its looking a little different for 2023! PDF Sponsorship Proposal For - Ricky McGough Racing Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. vve %PDF-1.3 You still need to be able to eloquently put your case across in writing. Explain the expenses you incur as a race car driver in the second section. Sprint Car Racing Event Sponsorship Proposal Powerpoint Presentation Slides Modern-day motorsport sponsorship is all about standing out. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Racers will put out an all-call on their social media pages and ask for small amounts at a time. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. How will the person opposite you stand to gain from the sponsorship? Sponsorship Proposal For . The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Neither Agree Nor Disagree 2.18%. 0000054763 00000 n What is the sponsor trying to get out of a potential sponsorship of your event? Sponsorship proposal - Cowan Motorsports - Alto, MI Racing Sponsorship Proposal Template Sample page from the Racing Mentor proposal template. 0000001109 00000 n The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Make a list of every racing expense you incurred over the past season and tally the entries. The target marketing group for the race car is the non-professional weekend autocross racer. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. The prototype race car is to be evaluated for its potential . This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). FREE 4+ Racing Sponsorship Proposal Samples [ Team, Car, Driver ] If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Essential Guide To Motorsport Sponsorship | 3Dom Wraps Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Will they be seen as an innovator in their company if the sponsorship succeeds? Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. The Complete Guide to Motorsport Sponsorship. Race Car Sponsorship Contract Template with Proposal Tips - PandaDoc It takes only a couple of minutes. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Step 2: Write a two to three paragraph of your opportunity. How to Use the Right Marketing Tool to Get the Sponsors You Want How do I find companies to sponsor my race car? Be sure to include a call-to-action so the decision-maker knows what you want them to . Its a great thing to have but it will not help you secure sponsors on its own. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Don't feel like you need to include a shiny proposal document in the first instance. startxref Download. Figure out what you can offer to a potential sponsor. Your true request is that you are asking to be part of the sponsor's sales team. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This is by far the most useful and engaging type of proposal and the kind the template will help you create. $ 15K . They must know what they are sponsoring so that they can decide whether to accept your proposal. You have to sponsor me because my car always gets 100 likes on social media. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Go in with no agenda, otherwise, itll come across as disingenuous. 20+ FREE Racing Sponsorship Proposal Samples in PDF Motorsport Sponsorship: How to Get Racing Sponsors Treat the race car sponsorship proposal as a business transaction. Sponsorship Proposal Template for Racing.doc - 2011 Team Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Think about those reasons you stand out. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Dont just approach motorsport press for coverage. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. 2011 Team Racing Sponsorship Proposal Our desire . Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Present the benefits you offer clearly and simply. NHRA/National Dragster. The organization aims to organize events such as auto motor racing, harness racing, slots . Include references to your relationship-building conversations. 0000001257 00000 n The racing team approaches a mid to high scale business organization asking them for sponsorship. <> If you have questions you think other race directors may know the answers to, or just want to chat about Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Sponsorships - Summit Racing Equipment Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Increase sales? Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Agree 10.48% Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Redline360. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ 02. Do your posts get engagement? Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Are you posting regularly? Are your posts in line with the companys current message? Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Is your audience someone who will actually buy their product? Not all benefits will be relevant to every business. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. But avoid: Well done on getting to your first sponsor meeting! There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? (PDF) Pravega Racing Sponsorship Proposal - DOKUMEN.TIPS However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. 2. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Many more also emulate a classic livery because it looks really cool, without any form of compensation. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Go more into depth with your research to get a sense of their specific goals. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Sponsorship Opportunities | SponsorRacecars.com Share your form with others. Sponsorship proposal for Alfie Gendall Racing in 2021. The template proposal sponsorship comes in A4 and US Letter size. PDF A&S Racing Sponsorship Proposal In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Always be thinking of ways to reach new people. Create a clear list of features and benefits that you can pick and choose from. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. This will be key in making sure theyre happy throughout the year. %%EOF Write down all important facts, such as the biographies of the racers and the team's success rate. . What makes you stand out over other racing drivers. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik This will re-iterate facts about the event benefits, and features. Select the submit format and acquire the legal papers template in your product. 19 0 obj A motorsport proposal template wont be for everyone. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Think of it more like a sales deck. Yet you can derive nearly all the same benefits. Want to race with packed stands and screaming fans? Choose a page or event your audience would likely follow, e.g. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. [1] 2. Race Car Sponsorship Proposal Template. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line.

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